The front wall was covered in canvas and painted in layers, allowing the brush strokes to show through.
The large-scale flowers were created with foam core and paper petals, then painted in an abstract way that allowed brush strokes and drips to shine through. The centers of the flowers were made with painted nylon string and crepe paper.
The backdrop (and the floor) was painted using a variety of colors that were allowed to blend together and drip in an organic way. Wall-pasted flowers were adhered to the canvas and painted into the backdrop, then extended with white additave petals for a three-dimensional look. The large-scale flowers were suspended off the wall to create depth.
The fall mystic concept was converted using the fall gold leaves to create a new, organic winter scene.
HUGE THANKS to Arielle Somberg for her assistance in executing this concept!
The party spinners were sent to stores, separated to create additional, smaller spinners, and then spray-painted in-house.
Hand-made white poms and paper garlands were dispersed with the metal spinners to create a snowfallen scene.
The poms were assembled in the back-of-house and strung to coordinating yarn and chain before hanging from the ceiling. The front platform was painted white, wrapped in fabric, and adorned with poms and yarn for a cozy look.
The "Merry and Bright" letters were sent to stores pre-cut, and were then covered in felt and trimmed in painted cording and poms in-house.
The trim platform was hand-made in house and painted with india ink. A round tabletop was made to match and trimmed with cording and poms.
The "cheer" letters were cut from insulating foam and wrapped in dyed blankets, yarn, and poms.
Tension lines were strung from floor to ceiling to suspend the letters in the window. The lines were lit and yarn-wrapped to add some holiday spirit!
The secondary window was painted with hand-made stamps designed to simulate abstract poms.
For Black Friday, the awning letters were trimmed in yarn and poms, and the entrance walls were decked in poms as well for an impact moment.
Branches, moss, dried protea and clay mushrooms created a woodland forest inspired concept.
HUGE THANKS to Arielle Somberg for her help in execution!
Muslin fabric panels were dyed in an ombre wash.
A "cabin" silouette was made with wood and attached to a fixture platform to ground the display.
Desert rocks were dyed, lined with earth-toned chalk, and given a final paint-wash to achieve a natural clay look.
Canvas was dyed and used as a contextualizer over a fixture table to tie-in the concept.