Laser-cut hydrangea petals were spray painted and attached to a wire frame to create full,
Photo negatives of leaves and hydrangea blossoms were cut and prepped.
My home garage was converted into a darkroom for cyanotype chemical prep, and fabric panels were left to dry for next-day development in the sun.
Several panels were dyed with a subtle pink and supplemental plain-blue panels were added. Small wall-based hydrangea petals were added as well.
A paint wash was added to the window glass and canvas was added to the floor to add depth throughout the entirety of the window space.
The A-List ribbon sign was cut from buckram fabric and painted with assistance by Sophia Emler.
The sample product boards were cut from luan plywood.
The puzzle bear (and bunny!) were jig-sawed out of composite board. The base was painted black to create depth between the puzzle pieces. The puzzle pieces were attached and painted/stamped. Wood veneer was added to the edges to create the look of a thick, 3D puzzle.
The "Be Present" Signage and letters was sent to stores raw, and was painted, assembled, and installed in-house. Wrapping paper was hand-painted in patterns that resembled board games to accompany presents that match
the Be Present Window.
This concept would NOT have been possible without Sophia Emler, who painted the base coats of our puzzle bunny, painted and stamped 90% of Camper the Bear, and painted THE ENTIRETY of the Be Present sign. It was a crazy holiday season and I needed all the help I could get to pull this off.
The Shirt Stories Art Wall was painted an evergreen shade, along with an additional art wall, which were both clad with painted wood, polywall, and composite board "ribbons."
The dogs were constructed with a wood + chipboard base, covered in packing paper and either treated with paper mache or paper and fabric fur. Their coat colors and face details were painted with acrylic and latex paint.
A wood back and front piece were added to an antique sled to create a more substantial, structured piece.
The snowy trees on the art wall were painted to resemble the freestanding faux Christmas trees.
A special thanks to Sophia Emler for being my window glass queen, for painting the gift envelopes, AND for ribbon-wrapping all the packages!
The leaves for this window were cut from recycled materials - Anthropologie shopping bags, newsprint, book pages, and craft paper. They were coated in transparent washes of paint to create cohesion among the various patterns.
The heart and city text were painted on the glass and leaves were taped to the window from the inside.
*** Fall 2020 Update ***
The butterflies were reduced in quantity and served as a wall-based display as a bridge between summer and fall.
This project was started before the first COVID19 shutdowns of Spring 2020. I started the construction of the butterflies in March, finished them at-home during the shutdown, and they were installed by my phenomenal managers Liz Bernhardt and Colleen Burke before the store re-opened in June.
The butterfly wings were sent pre-cut, but were painted by hand in 3 color stories, then attached to create a 3D "flight" effect.
The jewelry stands received a canvas-painted, colorblock update to coordinate with the new art wall.
The back-of-store wall was looking very sad and was in dire need of an update. It was covered in canvas and trimmed out to create an art wall similar to the existing art walls in the store.
A hand-made sunglass fixture was added to the accessories wall to add a modern element and highlight the product.
In late spring, the wall was used as a backdrop to the Clare V. capsule collection of products.
A geometric accent was added to the Take Note stationary wall to serve as a compliment to the new wall.
The front wall was covered in canvas and painted in layers, allowing the brush strokes to show through.
The large-scale flowers were created with foam core and paper petals, then painted in an abstract way that allowed brush strokes and drips to shine through. The centers of the flowers were made with painted nylon string and crepe paper.
The backdrop (and the floor) was painted using a variety of colors that were allowed to blend together and drip in an organic way. Wall-pasted flowers were adhered to the canvas and painted into the backdrop, then extended with white additave petals for a three-dimensional look. The large-scale flowers were suspended off the wall to create depth.