The leaves for this window were cut from recycled materials - Anthropologie shopping bags, newsprint, book pages, and craft paper. They were coated in transparent washes of paint to create cohesion among the various patterns.
The heart and city text were painted on the glass and leaves were taped to the window from the inside.
*** Fall 2020 Update ***
The butterflies were reduced in quantity and served as a wall-based display as a bridge between summer and fall.
This project was started before the first COVID19 shutdowns of Spring 2020. I started the construction of the butterflies in March, finished them at-home during the shutdown, and they were installed by my phenomenal managers Liz Bernhardt and Colleen Burke before the store re-opened in June.
The butterfly wings were sent pre-cut, but were painted by hand in 3 color stories, then attached to create a 3D "flight" effect.
The jewelry stands received a canvas-painted, colorblock update to coordinate with the new art wall.
The back-of-store wall was looking very sad and was in dire need of an update. It was covered in canvas and trimmed out to create an art wall similar to the existing art walls in the store.
A hand-made sunglass fixture was added to the accessories wall to add a modern element and highlight the product.
In late spring, the wall was used as a backdrop to the Clare V. capsule collection of products.
A geometric accent was added to the Take Note stationary wall to serve as a compliment to the new wall.
The front wall was covered in canvas and painted in layers, allowing the brush strokes to show through.
The large-scale flowers were created with foam core and paper petals, then painted in an abstract way that allowed brush strokes and drips to shine through. The centers of the flowers were made with painted nylon string and crepe paper.
The backdrop (and the floor) was painted using a variety of colors that were allowed to blend together and drip in an organic way. Wall-pasted flowers were adhered to the canvas and painted into the backdrop, then extended with white additave petals for a three-dimensional look. The large-scale flowers were suspended off the wall to create depth.
An art wall was painted to enhance the general ambiance of the store, and was used as a backdrop for the Mother's Day fashion show.
The 2-dimensional foliage pieces were projected onto foam core, cut, drawn in more detail with permanent markers, then flocked with snow.
The backdrop was painted with a layer of black, then overlayed with a layer of navy paint, followed by gestural hand-painted snowflakes in different sizes.
A 2-D gold frame was added to the left side of the window around the mannequins, and a gold-leafed element was adhered to the right side of the window for balance. The addition of 2D pieces in the background and painted elements in the foreground happened in progression.
The first installation of the window was grounded in white, snowy layers. It was later updated to include a few red berries and silver leaf on the 2D foliage for added dimension, and wrapped gifts in the snow for added color.
Toward the end of the holiday season, "sale" text was painted to highlight winter promotions.
The mailbox was made from plywood pieces and chipboard, then attached to a base and painted out.
The whimsical sign was created from foam core, painted and layered to create a multi-dimensional piece.
The Take Note concept fixtures were painted a poppy red to feel extra festive.
The wood illustrated trees serve as a perfect backdrop to winter mannequins, the deer family, and illustrated ice skates (which were made with basic foam core.)
The trees were cut out of plywood with a jig saw (scroll blades forever.) They got an initial coat of white paint, then a wash of green, followed by more detailed illustrated painting and snow flocking.
Anthropologie sent gold and copper shapes to each of their stores to treat with the patina effect.
Layers of acrylic paint, gold interference paint, and flour were added to the shapes. When dried, the flour created a matte, crackled texture to simulate natural patina.