The large-scale flowers were created with foam core and paper petals, then painted in an abstract way that allowed brush strokes and drips to shine through. The centers of the flowers were made with painted nylon string and crepe paper.
The backdrop (and the floor) was painted using a variety of colors that were allowed to blend together and drip in an organic way. Wall-pasted flowers were adhered to the canvas and painted into the backdrop, then extended with white additave petals for a three-dimensional look. The large-scale flowers were suspended off the wall to create depth.
The fall mystic concept was converted using the fall gold leaves to create a new, organic winter scene.
HUGE THANKS to Arielle Somberg for her assistance in executing this concept!
The party spinners were sent to stores, separated to create additional, smaller spinners, and then spray-painted in-house.
Hand-made white poms and paper garlands were dispersed with the metal spinners to create a snowfallen scene.
The poms were assembled in the back-of-house and strung to coordinating yarn and chain before hanging from the ceiling. The front platform was painted white, wrapped in fabric, and adorned with poms and yarn for a cozy look.
The "Merry and Bright" letters were sent to stores pre-cut, and were then covered in felt and trimmed in painted cording and poms in-house.
The trim platform was hand-made in house and painted with india ink. A round tabletop was made to match and trimmed with cording and poms.
Branches, moss, dried protea and clay mushrooms created a woodland forest inspired concept.
HUGE THANKS to Arielle Somberg for her help in execution!
Muslin fabric panels were dyed in an ombre wash.
A "cabin" silouette was made with wood and attached to a fixture platform to ground the display.
Desert rocks were dyed, lined with earth-toned chalk, and given a final paint-wash to achieve a natural clay look.
Canvas was dyed and used as a contextualizer over a fixture table to tie-in the concept.
Buckram fabric panels were dyed, cut, and adhered to gold hoops, which were attached together with jump rings and wire.
The gold leaves were given a variety of treatments - some were speckled with water and gold spray paint, some were coated in Mod Podge with a dry brush, and others were treated with gold leaf for a variety of textures.
The lichen table top was made with 2x4s, then jigsawed around the edges to create a "live edge" effect. It was then stained with India ink and coated with a satin polycrylic.
The table was styled with real tree stumps, a moss overlay, and hand-made tree-ring risers. The risers were made from stacked plywood, which were routered out and stained in a color gradient.
The spring greenhouse foliage was re-dyed to create a darker, more fall-appropriate mood. Gold vines were added to the foliage wall and through hanging lights to simulate a living, outdoor scene. The back wall canvas was painted to reflect the colors of the concept, and to emulate the Rothko-inspired wall across the store. Branches with gold leaves were added to the candle shop wall to complete the ambiance.