Faux foliage was coated in glass glitter and flocking snow for a snow-covered effect.
The company sent each store clear, plexiglass rods that were sanded to look "frosted." The faux foliage was then attached to the bottom of each rod with fishing line and hot glue.
The first installation was on a wider scale and had more space between the rod heights and the track depth.
It was later adjusted to be more condensed in width and depth, with an added element in the front to draw the eye down toward the mannequins.
The 2-dimensional foliage pieces were projected onto foam core, cut, drawn in more detail with permanent markers, then flocked with snow.
The backdrop was painted with a layer of black, then overlayed with a layer of navy paint, followed by gestural hand-painted snowflakes in different sizes.
A 2-D gold frame was added to the left side of the window around the mannequins, and a gold-leafed element was adhered to the right side of the window for balance. The addition of 2D pieces in the background and painted elements in the foreground happened in progression.
The first installation of the window was grounded in white, snowy layers. It was later updated to include a few red berries and silver leaf on the 2D foliage for added dimension, and wrapped gifts in the snow for added color.
A wreath to frame out promotional signage was made from cut-outs of illustrated paper leaves and berries, layered with foam core spacers, and suspended with wire.
To make mugs and candles more gift-able, tie-ons were created to add some festive cheer. Miniature pine cones were hot glued to paper rope for mugs, and a pine cone stamp was used on paper tags for candles.
Ornaments were hung with baker's twine to add a hanging focal point to the concept.
Walls were covered in canvas and painted red (the same shade of red as Take Note.) Giftable items were featured to showcase the products within the concept.
MY HEART is with Christina Ceelee Chan (@christinaceelee) for being a pro at painting walls and keeping me sane.
The mailbox was made from plywood pieces and chipboard, then attached to a base and painted out.
The whimsical sign was created from foam core, painted and layered to create a multi-dimensional piece.
The Take Note concept fixtures were painted a poppy red to feel extra festive.
Anthropologie sent paper copies of pine cone, berry, and fir branch illustrations to each store. They were adhered to chip board for structure, cut out (special thanks to the many Anthro Elves who made that happen) attached to floral wire and flocked with snow for extra dimension. Combined with real floral berries and pine cones, the illustrated pieces were worked into garland for a lush look.
Extra fir branches and pine cone illustrations were added to garland and wreaths throughout the store.
The wood illustrated trees serve as a perfect backdrop to winter mannequins, the deer family, and illustrated ice skates (which were made with basic foam core.)
The trees were cut out of plywood with a jig saw (scroll blades forever.) They got an initial coat of white paint, then a wash of green, followed by more detailed illustrated painting and snow flocking.
*** NOVEMBER 2018 UPDATE ***
The deer family now lives in a snowy forest, and they have packages to deliver for the holiday season.
The stag was temporarily sitting majestically in the front of the store, but left to go on an adventure to Anthropologie in Oakbrook.
The Oakbrook location shared their deer bust with us for the holidays.
Anthropologie sent a foam base for each deer that was put together and attached to a wood platform.
The stag's antlers were constructed from wooden dowels of various widths.
Canvas was dyed in layers of raspberry, grey, and olive green. It was cut into pieces and adhered onto the deer bodies, keeping edges frayed for a natural look.
*** OCTOBER 2018 UPDATE ***
The medallions were utilized as a backdrop for the Fall Fashion Show.
String for the straight, large medallion was strung along chip board and dyed in batches. The small medallion string was swagged along the bottom of a wood inner-structure and spray-dyed.
Once dry, the string was attached to the wood structure pieces, which was then treated with layers of paint and joint compound.
The treatment was sanded for a marbleized-stone effect. The attachment brackets were covered in gold leaf and paint.