The "cheer" letters were cut from insulating foam and wrapped in dyed blankets, yarn, and poms.
Tension lines were strung from floor to ceiling to suspend the letters in the window. The lines were lit and yarn-wrapped to add some holiday spirit!
The secondary window was painted with hand-made stamps designed to simulate abstract poms.
For Black Friday, the awning letters were trimmed in yarn and poms, and the entrance walls were decked in poms as well for an impact moment.
Muslin fabric panels were dyed in an ombre wash.
A "cabin" silouette was made with wood and attached to a fixture platform to ground the display.
Desert rocks were dyed, lined with earth-toned chalk, and given a final paint-wash to achieve a natural clay look.
Canvas was dyed and used as a contextualizer over a fixture table to tie-in the concept.
Buckram fabric panels were dyed, cut, and adhered to gold hoops, which were attached together with jump rings and wire.
The gold leaves were given a variety of treatments - some were speckled with water and gold spray paint, some were coated in Mod Podge with a dry brush, and others were treated with gold leaf for a variety of textures.
The lichen table top was made with 2x4s, then jigsawed around the edges to create a "live edge" effect. It was then stained with India ink and coated with a satin polycrylic.
The table was styled with real tree stumps, a moss overlay, and hand-made tree-ring risers. The risers were made from stacked plywood, which were routered out and stained in a color gradient.
The spring greenhouse foliage was re-dyed to create a darker, more fall-appropriate mood. Gold vines were added to the foliage wall and through hanging lights to simulate a living, outdoor scene. The back wall canvas was painted to reflect the colors of the concept, and to emulate the Rothko-inspired wall across the store. Branches with gold leaves were added to the candle shop wall to complete the ambiance.
The tree bark was prepped in advance by dying chipboard, ripping and rolling the edges while wet, and adding India ink streaks to create a wood-grain effect.
The trunk structure was created with a wood skeleton and cardboard cover, which was used as a base to attach the chipboard bark.
The autumn leaves sent to the store and dyed in-house. Varying shades of purple, red, and orange were used to create an ombre effect.
The trunk was attached to the wall and the floor for support, and the leaves were tacked into the ceiling to give the effect that the tree was growing through the ceiling.
Wood and paper laser-cut ginkgo leaves were sent to the store and treated in-house. Some were painted, others were given a dye treatment, and others were coated in copper tape and copper leaf.
The leaves were taped to the window glass using copper conductive tape. The placement was organized to frame the mannequins with the bold yellow color, then transition into oranges, browns, and coppers as the ginkgo leaves dissipated across the window scape.
The wood letters were sent to the store pre-cut, but painted in-house. They were initially attached directly into the wall, but were later made into a plaque, as seen above.
An art wall was painted to enhance the general ambiance of the store, and was used as a backdrop for the Mother's Day fashion show.