*** Fall 2020 Update ***
The butterflies were reduced in quantity and served as a wall-based display as a bridge between summer and fall.
This project was started before the first COVID19 shutdowns of Spring 2020. I started the construction of the butterflies in March, finished them at-home during the shutdown, and they were installed by my phenomenal managers Liz Bernhardt and Colleen Burke before the store re-opened in June.
The butterfly wings were sent pre-cut, but were painted by hand in 3 color stories, then attached to create a 3D "flight" effect.
The Colorblock Rings from last fall were re-painted for this project.
A wallpaper mural was pasted onto wood slats, and the slats were cut to irregular lengths while keeping the integrity of the mural pattern.
The party spinners were sent to stores, separated to create additional, smaller spinners, and then spray-painted in-house.
Hand-made white poms and paper garlands were dispersed with the metal spinners to create a snowfallen scene.
The poms were assembled in the back-of-house and strung to coordinating yarn and chain before hanging from the ceiling. The front platform was painted white, wrapped in fabric, and adorned with poms and yarn for a cozy look.
Muslin fabric panels were dyed in an ombre wash.
A "cabin" silouette was made with wood and attached to a fixture platform to ground the display.
Desert rocks were dyed, lined with earth-toned chalk, and given a final paint-wash to achieve a natural clay look.
Canvas was dyed and used as a contextualizer over a fixture table to tie-in the concept.
Buckram fabric panels were dyed, cut, and adhered to gold hoops, which were attached together with jump rings and wire.
The gold leaves were given a variety of treatments - some were speckled with water and gold spray paint, some were coated in Mod Podge with a dry brush, and others were treated with gold leaf for a variety of textures.
The tree bark was prepped in advance by dying chipboard, ripping and rolling the edges while wet, and adding India ink streaks to create a wood-grain effect.
The trunk structure was created with a wood skeleton and cardboard cover, which was used as a base to attach the chipboard bark.
The autumn leaves sent to the store and dyed in-house. Varying shades of purple, red, and orange were used to create an ombre effect.
The trunk was attached to the wall and the floor for support, and the leaves were tacked into the ceiling to give the effect that the tree was growing through the ceiling.