The tree bark was prepped in advance by dying chipboard, ripping and rolling the edges while wet, and adding India ink streaks to create a wood-grain effect.
The trunk structure was created with a wood skeleton and cardboard cover, which was used as a base to attach the chipboard bark.
The autumn leaves sent to the store and dyed in-house. Varying shades of purple, red, and orange were used to create an ombre effect.
The trunk was attached to the wall and the floor for support, and the leaves were tacked into the ceiling to give the effect that the tree was growing through the ceiling.
Cardboard tubes were painted white for a clean, neutral look.
The tubes were then treated with layers of joint compound and perlite to create texture.
The textured tips were dipped in gold paint for an elegant finish.
To create the suspended blooms, egg cartons were painted and vellum sheets were dyed in corresponding colors. The cartons were cut into flowers and the vellum paper was die-cut into circles which became cones. All were strung up with monofilament.
The previous "Frozen Nature" display was used as the base for Suspended Blooms. The holiday greenery was removed from the plexiglass rods, which were then painted to transform the icicle look into flower stems.
The flower stems were created by wrapping crepe paper around hanging wire.
Flower buds were molded from styrofoam and crepe paper. Crepe paper petals were folded and spray painted, then stretched and molded into flowers.
The birds were temporarily hung in the front of store as an entry piece, and were later moved to watch over the accessories department.
The birds were later transitioned into a wall-based display.
The tropical leaves were created by dying sheets of vellum paper and allowing the dye to pool to create a unique pattern. The leaves were then cut and wired to the bird's hoops.
The bodies of the birds were formed from tissue and tape, then covered in hand-cut, painted, and stamped leaves.
Once the birds were covered, they were fixed to the leaves for extra security.
Faux foliage was coated in glass glitter and flocking snow for a snow-covered effect.
The company sent each store clear, plexiglass rods that were sanded to look "frosted." The faux foliage was then attached to the bottom of each rod with fishing line and hot glue.
The first installation was on a wider scale and had more space between the rod heights and the track depth.
It was later adjusted to be more condensed in width and depth, with an added element in the front to draw the eye down toward the mannequins.