Wooden spoons were treated with joint compound, spackle, and caulk (mixed with pink paint.) Select spoons were accessorized with sprinkles. The faux cookie garland decorations were cut from foamcore, sprayed with orange peel texturizer, painted, then "frosted" with spackle faux frosting. A special thanks to Sophia Emler for assisting with frosting the spoons, and to Colleen Burke for installing the cookies into the garland!
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The concept table was covered in denim fabric and upcycled jeans in a patchwork design. The Rothko-inspired art wall was partially re-painted blue to accent the denim product. Behind-the-scenes, the macrame hangings were hand dyed in an ombre-blue. Vintage ornaments were added throughout the macrame and the wall-based display as a holiday accent in the 2020 Christmas season. The macrame display was moved to accompany the new lounge/activewear concept in the spring. *** Fall 2020 Update *** The butterflies were reduced in quantity and served as a wall-based display as a bridge between summer and fall. This project was started before the first COVID19 shutdowns of Spring 2020. I started the construction of the butterflies in March, finished them at-home during the shutdown, and they were installed by my phenomenal managers Liz Bernhardt and Colleen Burke before the store re-opened in June. The butterfly wings were sent pre-cut, but were painted by hand in 3 color stories, then attached to create a 3D "flight" effect. A wallpaper mural was pasted onto wood slats, and the slats were cut to irregular lengths while keeping the integrity of the mural pattern. The party spinners were sent to stores, separated to create additional, smaller spinners, and then spray-painted in-house. Hand-made white poms and paper garlands were dispersed with the metal spinners to create a snowfallen scene. The poms were assembled in the back-of-house and strung to coordinating yarn and chain before hanging from the ceiling. The front platform was painted white, wrapped in fabric, and adorned with poms and yarn for a cozy look. Muslin fabric panels were dyed in an ombre wash. A "cabin" silouette was made with wood and attached to a fixture platform to ground the display. Desert rocks were dyed, lined with earth-toned chalk, and given a final paint-wash to achieve a natural clay look. Canvas was dyed and used as a contextualizer over a fixture table to tie-in the concept. Buckram fabric panels were dyed, cut, and adhered to gold hoops, which were attached together with jump rings and wire. The gold leaves were given a variety of treatments - some were speckled with water and gold spray paint, some were coated in Mod Podge with a dry brush, and others were treated with gold leaf for a variety of textures.
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